QPR Selects SkillCorner to Power Data-Driven Decision Making

The long term vision at Queens Park Rangers is to become a data-driven club that makes smart, objective decisions, and that starts with basing every decision on high-quality information.

Following an extensive validation process, the club decided that SkillCorner was the right provider to bring them the reliable, scalable and accurate data they need.

In elite football, where small margins separate success from failure, confidence in the underlying data is everything. 

As Director of Sporting Operations Ben Williams explains in this video, QPR’s ambition is to build a contemporary operation where decisions are informed by robust insight, not instinct alone. That places extraordinary importance on reliability, accuracy and consistency.

“For us, there are no small things,” Williams notes. “Small margins make big differences over a long period of time. Having accurate data is so important because small mistakes become big mistakes very quickly at this level.”

Why SkillCorner? Accuracy, Maturity and Trust

QPR’s validation and evaluation found that the maturity, breadth of coverage, and - above all - the accuracy of the SkillCorner data stood out.  Our data aligning closely with ground truth gave the club the confidence to use SkillCorner in its recruitment models, assessing squad gaps and informing strategic decisions.

Williams highlights that SkillCorner’s data “correlated very well with what we were trying to establish internally,” giving the club confidence that the insights could be fully integrated into QPR’s broader intelligence ecosystem. When the club saw that alignment with its own belief system, he adds, “that’s when we knew we had a viable product.”

A Long-Term Partnership to Underpin a Bold Vision

QPR’s leadership is clear about its long-term direction. To build a club capable of making smart, unbiased decisions, the underlying systems must be equally ambitious. SkillCorner becomes a strategic component of that multi-year vision.

“If you have a bold vision for how you're setting up a club… you have to have the systems and capability that underpin that,” Williams says. “We see SkillCorner as part of our long-term capability to underpin our vision and mission.”

While the club is understandably protective of revealing any competitive advantage, the message is clear: QPR feels confident in putting their trust in SkillCorner to inform their decision-making over the long term.

SkillCorner General Manager, Paul Neilson, added, “we’re delighted to partner with a club that’s clearly committed to long-term, sustainable success through smart decision-making.  Transparency and having the highest quality data is very important to us at SkillCorner, so it’s great to see our data holding up to the scrutiny of an extensive validation against ground truth”.

With this partnership, QPR signals not only its commitment to innovation, but its determination to build a sustainable competitive edge. 

The full video featuring Ben Williams’ perspective can be viewed below.

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